"A major stimulant to creative thinking is focused questions. There is something about a well-worded question that often penetrates to the heart of the matter and triggers new ideas and insights."
- Brian Tracy, Motivational Coach and Author
"Judge a person by their questions, rather than their answers."
"The one who asks questions doesn't lose his way"
- African Proverb
Focused questions can help trigger creative thinking that has value.
Good advertising always begins with clear focus. If you do not know your
target audience then you cannot possible know the benefits they deem important.
And then, it does not matter what you say or where you say it. Your message
will be a shotgun when you need a rifle. Your message will be a waste that
few can afford. So get focused. Identify who you are, what you do and who buys your products or services.
Define your target audience and establish your brand. Then, your creative will have meaning, your budget
will have a better ROI and your business will grow.
It is often said that good times hide a lot. True. What are you doing to ensure that your advertising and marketing efforts are synchronized and targeted
during these tough economic times?
Based in Madison, Wisconsin, Broadbent & Williams Advertising can help you focus your advertising dollars and internal resource so you minimize waste and get the best return on your investment.
Contact David Williams today and start getting focused tomorrow.
- Have you conducted a target audience audit?
- Have you distilled product/service attributes to specific customer benefits?
- Have you researched media used by competition and target audience habits?
- Does your brand have value outside of your immediate market(s)?
- Does your brand convey benefits that are important to other target groups?
- Will your core target audience(s) significantly change in the near future?
To learn more about Broadbent & Williams Advertising, visit the agency website at www.bwadv.com
Marketing. Advertising. Internet Strategies. Websites. Positioning/Branding. Logos. Brochures. Public Relations.
This Book is a Must Read for Both Tough Times and Good Times!
The days of getting money without a business plan are gone. So, CEO's (CFO's) have an additional dilemma: fulfill banks' and investors' expectations for third party, objective business plans while avoiding the expense, delay and agony of traditional strategic planning.
Question-Based Planning results in a persuasive business case for continued financial support. Derrick Van Mell's new book is a must read. More...
A Business Planning Group You Should Know About!
Good questions clarify purpose and direction so managers can move forward together toward a common goal. 3GoodQuestions'
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Visit their website at www.3goodquestions.com
Remember, tough times call for tough questions.
Is Your Business Effectively Using the Internet?
A good Internet strategy starts with a clear understanding of your target audience and the resources available to both implement and maintain your Interent marketing efforts.
Broadbent & Williams, based in Madison, Wisconsin, can help your Internet program get focused and offer measureable results.